Mumbrella Media Metrics Masterclass comes to Melbourne

Mumbrella is to hold its first Melbourne event – a media metrics masterclass on Tuesday June 29.

The event reprises a successful session held last month in Sydney, with the addition of radio to the mix too.  

Speakers will cover the latest development in media metrics at one of the most turbulent times for media planning in recent history.

The outdoor industry launched MOVE earlier this year, providing some of the most sophisticated media planning tools for the medium in the world.

Wide debate is raging around online metrics with controversy over the use of autorefresh, calls by media owners for more concentration on user engagement and growing scepticism over the calculation of of unique browsers.

And both the radio and television industry are bedding in changes to their measurement systems.

Speakers include Interactive Advertising Bureau boss Paul Fisher, MOVE’s Grant Guesdon; Mindshare’s Nick Durrant and Commercial Radio Australia representative David Kidd from DMG.

The venue for the session, which takes place during the afternoon of June 29, is the Rendezvous Hotel.

An early bird booking price of $260 is available until the end of next Monday June 21. The full price is $295.

Further details are available here.

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