News Mumbrella Podcast: Meet the boss of new kids channel KidsCo; Makeup lessons for schoolgirls; The sucky Microsoft ad; Goodbye Merrick & Ross (and Kate Ritchie); Did Murdoch mean it? November 11, 2009 8:24 by Tim Burrowes In this week’s Mumbrella Podcast:Mumbrella editor Tim Burrowes and deputy editor Camille Alarcon are joined by Scott Rhodie and KidsCo boss Paul Robinson.https://mumbrella.com.au/wp-content/uploads/2009/11/Mumbrella-Podcast-Episode-5.mp3On the agenda:Scott Rhodie exclusively reveals the name of his new PR agency; The Toyota social media agency race; Will we miss the Merrick, Rosso & Kate Ritchie Nova breakfast show?; Is the Aussie Microsoft ad the best Crispin Porter + Bogusky can do?; KidsCo boss Paul Robinson on launching a new children’s TV channel and why analogue radio needs to be switched off to drive digital take-up; Sponsored make up lessons for schoolgirls; Does Murdoch mean his threats about removing News Corp sites from the Google index? You can also subscribe to The Mumbrella Podcast on iTunes and other podcatchers.ADVERTISEMENT Recorded with the technical support of CBS Interactive ADVERTISEMENT