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Mumbrella Podcast: The Apprentice; Oz Idol; Best headlines ever; How to use LinkedIn; PRing bloggers; James Boag ad reviewed

November 25, 2009 10:46
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In this week’s Mumbrella Podcast with editor Tim Burrowes, deputy editor Camille Alarcon and House Party’s Scott Rhodie:

  • The Australian Idol final – where was the audience?
  • After The Apprentice – will Nine bring it back?
  • Now it’s Masterchef the magazine
  • Favourite newspaper headlines of all time
  • Ten’s regrets over The Spearman Experiment
  • Amnesia’s departures
  • Bye-bye Bebo?
  • LinkedIn as stamp-collecting
  • Nova’s national breakfast show
  • Should you tell your readers to get a life?
  • How not to do blog PR
  • The verdict on the James Boag Pure ad  

Recorded with the support of CBS Interactive. Production by Georgina Pearson.

You can also subscribe to The Mumbrella Podcast on iTunes and other podcatchers.

CBSInteractive

Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK.

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Comments: 3 Add Comment
C K Cash 26 Nov 09

The APPRENTICE was SHITE and hope it never returns…..

Reply
Nathan 26 Nov 09

Is the audio really low on the podcast for anyone else?

Reply
Richard 1 Dec 09

The Apprentice is one of the best shows of 2009. Considering it’s network and timeslot it rated quite well and proved to be very strong in the younger demographics.

Really strange that Camille compared Idol and the Apprentice ratings. This statement was so ignorant that it scared me. I hoped this podcast would be a researched and well thought out review of the media landscape but what is clear is that these guys don’t seem to understand ratings or programming. Random sweeping statements, that don’t really have any commercial context.

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