Retail Marketing Summit: 45% of Aussies unaware of environmental impacts of their consumption choices

March 24, 2023 9:24

Research presented by Daniel Pankraz, strategy partner at The Works, part of Capgemini, at the Mumbrella Retail Marketing Summit yesterday, found that 57% of Aussies believe environmentally friendly products are not affordable, and 45% are unaware of environmental impacts.

Globally, conversations around the circular economy and regeneration are growing in substance and importance. 100 billion tonnes of resources are thrown out every year around the world and less than 10% of that is recycled. The presentation suggested that in the near future the world will not be able to supply the resources needed to keep up with human demand.

“By 2050, we will need the resources of another planet to provide for humanity,” Pankraz said.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.