Mumbrella Sports Marketing Virtual Summit announces full program as Nine and The Ironman Group join

Nine’s director of Powered, Liana Dubois, and The Ironman Group Oceania’s public relations and media director, Craig Heydon, will join a newly announced panel discussing creativity in sports marketing that completes the program for the Mumbrella Sports Marketing Virtual Summit.

Dubois will sit on a newly formed panel discussing creativity in sports marketing

With a number of big brands investing in sports marketing, the race to create eye catching marketing campaigns had never been tighter before the COVID-19 pandemic brought sports to a halt.

Australian and global sports are now starting to kick off again, and this panel will address what opportunities that gives the market, how Australian campaigns can leverage creativity for better results as well as how brands, sports and agencies can overcome

The Ironman Group’s Heydon will also join the panel

The panel joins a program that already includes Tennis Australia’s chief marketing and insights officer, Josie Brown, Kayo’s director of media and partnerships, John Matthews, Publicis Sport & Entertainment director Ashley O’Rourke and MediaMonks managing director for Nordics, Nora Henriksson.

All sessions will be broadcast live on October 21 with the exception of Henriksson, who will appear exclusively on Mumbrella Pro the day after, streaming live from Stockholm.

Tickets for the Mumbrella Sports Marketing Virtual Summit are available now.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.