Mumbrella Sports Marketing Virtual Summit announces full program as Nine and The Ironman Group join
Nine’s director of Powered, Liana Dubois, and The Ironman Group Oceania’s public relations and media director, Craig Heydon, will join a newly announced panel discussing creativity in sports marketing that completes the program for the Mumbrella Sports Marketing Virtual Summit.
Dubois will sit on a newly formed panel discussing creativity in sports marketing
With a number of big brands investing in sports marketing, the race to create eye catching marketing campaigns had never been tighter before the COVID-19 pandemic brought sports to a halt.
Australian and global sports are now starting to kick off again, and this panel will address what opportunities that gives the market, how Australian campaigns can leverage creativity for better results as well as how brands, sports and agencies can overcome
The Ironman Group’s Heydon will also join the panel
The panel joins a program that already includes Tennis Australia’s chief marketing and insights officer, Josie Brown, Kayo’s director of media and partnerships, John Matthews, Publicis Sport & Entertainment director Ashley O’Rourke and MediaMonks managing director for Nordics, Nora Henriksson.
All sessions will be broadcast live on October 21 with the exception of Henriksson, who will appear exclusively on Mumbrella Pro the day after, streaming live from Stockholm.
Tickets for the Mumbrella Sports Marketing Virtual Summit are available now.
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Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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Craig Heydon
Liana Dubois
Mumbrella Sports Marketing Summit
Powered by Nine
The Ironman Group
