OMD finds new chief product officer

Kalila Welch

February 1, 2024 10:13

OMD Australia has appointed Brian Cronk as the agency’s new chief product officer, replacing Penny Shell.

Cronk’s appointment is joined by two internal promotions that reflect the agency’s continued investment in its product team, building on its 2023 restructure that saw saw trading evolve to ‘investment strategy’ and digital to ‘transformation’ encompassing ‘performance’.

L-R: Brian Cronk, chief product officer, James Rawlings, group head of strategy for Melbourne and Brisbane, Lisa Leach, head of strategy in Sydney

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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