Mumbrella is to run a half day masterclass on managing risk in social media.
The event will take place on Thursday March 1 at Darling Harbour in Sydney.
Speakers will look at the risks associated with social media marketing – and how to mitigate them.
The speakers include a legal perspective from lawyer Stephen von Muenster, the journalism perspective from Prof Mark Pearson and a regulatory perspective from the Australian Communications and Media Authority’s Julia Cornwell. The session will also examine case studies of brands that have found themselves in social media firestorms – and how they got through the crisis.
Kim McKay, boss of digitally-led PR agency Klick Communications will moderate the event.
At last week’s Mumbrella marketing summit, managing risk in social media emerged as a key issue for those involved in marketing.
The event is aimed at members of marketing teams whose brands use social media as a promotion tool, marketers whose brands might be discussed on social media; agency staffers likely to be responsible for assisting brands on social media strategies; agency staffers – whether from PR, media , digital or creative agencies – responsible for developing and overseeing social media strategies.
- Stephen von Muenster is an attorney who has specialised in advertising, communications, marketing, promotions and media law for more than 15 years. He is a regular advisor to the Communications Council, the Media Federation of Australia and Social Media Club Sydney.
- Mark Pearson’s latest book, Blogging and Tweeting Without Getting Sued, is due to be published next month. He is a former section editor of The Australian and has written three editions of The Journalist’s Guide to Media Law. He is Professor of Journalism at Bond University in Queensland, Australia.
- Julia Cornwell McKean has been manager of the anti-spam team at ACMA for the last three years. her focus includes issues where digital marketing interacts with spam legislation.
Tickets are priced at $299. Details of how to book are available here. (pdf)