Mumbrella to run social media risk management masterclass
Mumbrella is to run a half day masterclass on managing risk in social media.
The event will take place on Thursday March 1 at Darling Harbour in Sydney.
Speakers will look at the risks associated with social media marketing – and how to mitigate them.
Pearson
von muenster
Cornwell McKean
I hope Mr Pearson will be touching on the subject of the slow but steady replacement of the subjunctive mood with the indicative in the English language.
Should be an interesting event, certainly risks as Qantas found out in 2011!!
Great stuff, but has anyone told Mumbrella that Sydney isn’t the centre of the universe?
Hi Defender of Troglodytes,
Always happy to respond to market demand. Do you have a request for a particular venue?
Cheers,
Tim – Mumbrella
Could be a pretty short class.
The risks outweigh the benefits, by and large
Hi,
I suggest a risk management perspective.
As a Fellow of the AIDC, i have banged on a bit about the risk of social media to the value of a business, but mostly my peers are accountants and lawyers, and do not see the potential of intangible asset value devaluation from poor Social media outcomes with the same concern as i do.
Just a thought.
Seems to me that Sydney being the largest city in Australia it’s not a bad place to run a course. If it works, then roll it out elsewhere 🙂
Communication Services Inc. (ironic name given your comment), there’s risks with everything in business and life – including the risk of doing nothing.
For an organisation failing to engage with risk is similar to a person lying down and deciding to die. The world keeps changing, organisations must change with it.
It is important in every endeavour to recognise the actual risks, understand their potential effects and know how to avoid or mitigate them – however you still must take them if you don’t want to be left on the roadside.
Social media, being newer than many other technologies, is perceived to have greater risks – though many that have been assigned to it are risks you will face whatever communication channel you choose.
Also often failing to engage via social media presents a much greater risk for organisations. If you don’t engage it doesn’t mean your customers won’t. Vodafail is a great example of how to damage your brand equity through poor engagement (and hopefully Vodafone has learnt from it).