Host bags first win of the year – Patak’s
After a three-way pitch, Host and The Glue Society have been awarded creative duties for Patak’s.
The Indian cooking brand, which is owned by AB World Foods Australasia, is Host’s third win since its acquisition by Havas in July last year. The agency has also won Rentokill and Coke Zero.
Sharon Doyle, marketing manager for Patak’s at AB World Foods Australasia said: “Host and The Glue Society really impressed us with their strategic approach to our brief. A collaborative way of working and a great creative idea means that we feel really confident in our decision. We’re looking forward to building on our recent successes and are excited about further strengthening Patak’s leadership position in collaboration with the team at Host.”
Richard Birkby at Host said: “It’s great to get the opportunity to work on a brand that has such an authentic heritage. Patak’s has a really great story underpinning the brand and its whole ethos remains true to making the flavours of India accessible for Australian consumers. We’re really excited about the creative opportunities that working with Patak’s presents.”
Welcome back Host! Where have you been??
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Ahhh Patak’s is made in my hometown back in the UK, Leigh in Lancashire. Well done Host!
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Ahhh…. Lancashire Curry.
Kind of sums up the UK today
P.S. Remember when it was Lancashire Hot Pot?
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