Mumbrella delivered 880,000 pages impressions in March, latest audit data shows
Mumbrella maintained its audience lead among the media and marketing trade press during March, data from the Audited Media Association of Australia shows.
According to the audited numbers, Mumbrella delivered 879,970 page impressions, with an average of 14,018 daily unique browsers visiting the website across the month.
Meanwhile B&T’s figures were unavailable for a third month running because of a “technical issue”. However, according the Audited Media Association of Australia the issue has been resolved and B&T’s data will be available for the next audit period. B&T’s previous number of monthly page impressions was 147,606, in December.
Campaign Brief delivered 260,893 impressions last month.
Why does AdNews need to be audited when it can deduct such brilliant numbers from elsewhere?
From their media kit, http://www.adnews.com.au/footer/advertise, they claim a “social media footprint” of 46,987, by adding up Facebook likes, Twitter followers and LinkedIn followers. I kid you not.
Even better, they claim that they have a readership of their print title of 22,266. And that readership (they claim) has an average media spend of $2.9m each. They claim. Which means that according to their numbers, their readership spends $65bn a year on media.
Given that only $4bn a year gets spent on TV, I’d love to know where AdNews readers’ other $61bn goes.
Still, who needs audited numbers?
so iot should. It is a great publication. The best of its type by far.