Mumbrella delivered 880,000 pages impressions in March, latest audit data shows

Mumbrella_logoMumbrella maintained its audience lead among the media and marketing trade press during March, data from the Audited Media Association of Australia shows.

According to the audited numbers, Mumbrella delivered 879,970 page impressions, with an average of 14,018 daily unique browsers visiting the website across the month.

Meanwhile B&T’s figures were unavailable for a third month running because of a “technical issue”. However, according the Audited Media Association of Australia the issue has been resolved and B&T’s data will be available for the next audit period. B&T’s previous number of monthly page impressions was 147,606, in December.

Campaign Brief delivered 260,893 impressions last month.campaign brief

The other main industry title, AdNews, does not submit its figures for audit, but the last time it publicly shared its internal analytics, it claimed 145,956 monthly page impressions.

Month-on-month, traffic was down across the board, mainly thanks to Easter falling during March.

Mumbrella was down on February’s record-breaking 939,394 page impressions and up on January’s 853,670 page impressions.

Campaign Brief was slightly down on February’s 266,306 page impressions. Campaign Brief also saw its average unique daily browsers dip slightly, to 3,580, from 3,802 in February.

Among the wider audited sites, delivered the most page impressions, delivering 7.956m during March.

pedestriantv logoYouth-oriented site Pedestrian.TV posted 4.613m page impressions last month; however, the site’s average unique daily browsers declined slightly to 85,359.

Bauer Media’s Australian Women’s Weekly posted 2.215m page impressions for March, with 25,848 average daily unique browsers.

Sterling Publishing’s The Adviser dipped below the 100,000  age impression mark, delivering 99,173 impressions in March.

Conexus Financial’s Professional Planner had 72,864 page impressions.

Misfits Media’s Travel Weekly delivered 91,822 page impressions for March with 968 unique browsers.


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