Mumbrella360 confirms another international speaker and first Masterclass session
Three new sessions have been confirmed for Australia’s largest media and marketing conference, including one from Mindshare’s LA-based Rachel Lowenstein.
The agency’s global head of inclusive innovation, Rachel Lowenstein will present a session titled ‘Way of Queens and the Will of Kings’.
Mindshare’s Rachel Lowenstein
Lowenstein will begin by discussing the ‘Way of Queens’, how the internet failed women and why the digital patriarchy influences more than we’re ready to admit.
While there was optimism in the early web that technology would hack the codes of patriarchy, with cyberfeminists envisioning that gender equality could be found online as a seemingly neutral ecosystem, it has not panned out that way. Flash forward to the ‘Platform Age’, an era singularly being led by men with no major social media platform being founded by a woman; women and girls being most harmed by web toxicity; and digital misogyny being the spark of what became media’s misinformation culture.
Lowenstein will question if we could rewrite the story of the internet by using Web3 as a tool for gender equality and what the fall of the digital patriarchy could mean for creativity.
Mumbrella360: Australia’s biggest media and marketing conference
The session will then delve into the ‘Will of Kings’, which will explore manosphere, masculinity and media’s ultimatum for men. While women’s rights are in a tenuous place worldwide, Lowenstein will assert that the manosphere is actively shaping men’s behaviours towards regression and pain, with a monopoly on marketing masculinity of monolithic ideals.
Delegates will learn how media has created an ultimatum for men, where their choices remain limited to silence or toxicity.
Also confirmed is TBWA\Group’s CEO Kimberlee Wells and TBWA\Sustain’s general manager Kiefer Casamore. The pair will delve into the ‘opportunity, or else’ paradigm facing brands today, as they shape more sustainable futures.
Recent research studies conclude that consumers are four to six times more likely to buy from, trust and champion brands with a strong purpose. Yet, almost half of Aussies cannot name a brand in this space.
Wells and Casamore will look at the 17 Sustainable Development Goals (SDGs), highlighting that capitalism must re-engineer itself to work in harmony with not just people, but the planet. From climate change to inequality, this session will challenge strategic business norms.
TBWA’s Kiefer Casamore and Kimberlee Wells
First Masterclass confirmed
Finally, in the first Masterclass session confirmed, The Lab Insight & Strategy’s group strategy director and head of behavioural science, Jonny Hanratty, and Nikki Dahlgren, executive director and head of behavioural science and design, will unveil the psychology of value for money and teach delegates the secrets behind communicating without dropping prices.
The Lab’s Jonny Hanratty and Nikki Dahlgren
With the rising cost of living, consumers are experiencing increasing financial pressure and seeking out value for money is becoming a priority. This session will reveal the commercial psychology behind how to increase value, while attracting consumers more than willing to pay.
The duo will invite delegates to play along to collect all ‘seven keys’ to unlocking value, while learning how to apply each principle to their own businesses.
Earlybird tickets are available for Mumbrella360 until May 17. You can purchase yours here.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Jonny Hanratty
Kiefer Casamore
Kimberlee Wells
Mindshare
Mumbrella360
Nikki Dahlgren
Rachel Lowenstein
TBWA\Group
TBWA\Sustain
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