Mumbrella360 video: How To Do More Great Work (And Spend Less Time Fighting Fires)

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

How to do more great work

This session offers vital strategies marketers can use to make their work great and get more work done.

The interactive session, led by Rob Pyne, X or y Decisions founder and Tim Simons, head coach and founder of Build, includes a four step process to help marketers achieve their bigger career goals.
How to do more great work 3

Topics covered include how multitasking can ruin the quality of your work, and deliver three alternative skills, organising, prioritising and performing, that marketers can use to ensure every deadline is met every time.

The session includes two interactive audience exercises that will make you reassess how you work.


  • 0:40 What great work means for you audience exercise (interactive)
  • 6:57 How to get yourself in the right mindset
  • 8:03 The Four ingredients to great work
  • 8:16 First ingredient: Why – Thinking about the reason you want to achieve something
  • 9:45 Second ingredient: Intention – What specifically do you want to focus on
  • 12:13 Third ingredient: Resistance – Reflecting on the barriers to success and how to move forward
  • 16:50 Fourth ingredient: Momentum – Learning to acknowledge your own progress and move towards your goal
  • 20:30 To do lists and why they aren’t a good tool in the 21st century
  • 24:15 Evernote: a productivity tool helping productivity
  • 25:42 The three skills you need to be productive
  • 27:28 Second audience exercise (interactive) – Why multitasking destroys your ability to do great work
  • 33:05 Case Study of the psychological concept ‘Flow’: FutureBrand and Richard Curtis
  • 37:55 Audience Questions

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