Mumbrella360 – last chance for earlybird price
The last chance to attend Mumbrella360 with a $600 discount expires at the end of today.
Anyone who books before the close of business will be able to attend both days of the conference for the price of $1,199, a one third discount on the full price of $1,799.
The event – moderated by 2UE and Sky News presenter Paul Murray – takes place at the Hilton Hotel in Sydney on June 5 and 6.
Twitter’s global brand champion Melissa Barnes
Coles CMO McDowell
It features keynotes with Coles chief marketing officer Simon McDowell interviewed on stage by Mumbrella editor Tim Burrowes about the brand’s transformation; and the first Australian appearance by Twitter with global head of brand and agency advocacy Melissa Barnes opening the second day.
A new feature for Mumbrella360 – which was last year named conference of the year at the Australian Event Awards – will be a series of case study joint presentations of brand success stories by marketers and their partner agencies. Already announced case studies include the rebranding of Virgin Australia, the launch of Cadbury’s Joyville and AAMI’s Rhonda and Ketut romance.
Also new will be a series of Ten Minute Talks where experts on culture and trends, entertainment, PR, social media and marketing give a series of cutting edge insights.
Sessions already announced include a presentation from Naked Communications on how technology can be used to solve a real brief from client Unilever.
PHD’s strategy director Chris Stephenson will discuss gamification’s implications for the marketing world.
Nine Entertainment Co’s CEO David Gyngell
Group M chairman John Steedman
And Group M chairman John Steedman will interview Nine Entertainment Co CEO David Gyngell live on stage.
Meanwhile NIDA will offer a masterclass in presentation skills.
Other topics being covered include the psychology of marketing disasters, and the rise of marketing fads.
There will also be a showcase of the best creative work from across Asia Pacific.
The four streams on the first day and three streams on the second day are designed to ensure that regardless of which part of the media, marketing and entertainment industry people work within, they can build themselves a full program which will be relevant and entertaining.
More details of the conference including how to book can be found on the Mumbrella360 website.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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