Mumbrella360 video: Mumbrella Question Time with John Sintras, Mia Freedman, Darren Woolley and Robert Morgan

In the first of a series to run over the next few months, we present highlights from this year’s Mumbrella360 conference.

Mumbrella Question Time

The keynote Mumbrella Question Time featured Mamamia founder Mia Freedman, Clemenger Group executive chairman Robert Morgan, Starcom MediaVest Group chairman John Sintras, Australian Marketing Institute chair Darren Woolley. the panel was moderated by Mumbrella content director Tim Burrowes.


  • 4:03 What the panel learned this year
  • 8:17 “Women: that’s an interesting niche.”
  • 9:05 Freedman on her foot-in the-mouth moment on live television.
  • 10:00 Woolley on Australia’s “confidence slump”.
  • 11:26 The biggest frustration about working in the industry
  • 15:30  Morgan: “The best people to do content are ad agencies.”
  • 17:01 John Sintras: “The feedback I get is that traditional agencies are too slow and too expensive”
  • 18:15 Morgan: “Faster, cheaper, better.”
  • 20:26 Morgan: “The only people making an effort are the new players.”
  • 21:00 Freedman: “Content creation is easy, but you’ve got to know what the audience wants.”
  • 23:11 “Mia, Why do you use clickbait so much?”
  • 25:55 Where will the most valuable future roles in the industry be?
  • 29:54 Freedman: “The job you have today will not be the job you have in six months time.”
  • 32:10 Will the bundled agency return?
  • 36:15 Why aren’t industry bodies providing more leadership?
  • 38:37 Morgan on marketing leading the economy out of depression
  • 40:18: Freedman: “It’s everyone for themselves these days”
  • 43:00 Woolley on why he hasn’t got a favourite ad
  • 43:12 Freedman on why she loved crying at the Qantas ad
  • 44:03 Morgan on why the Ricky Gervais Optus ad was terrific
  • 44:23 Sintras on OPSM’s Penny the Pirate ad
  • 46:19 The competitive set over the next five years

Visit the Mumbrella360 website via this link

Video edited by 90 Seconds cloud video production


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