News

Mumbrella360 recap: Gyngell’s advice to Ten ‘If we didn’t stand for sport, I’d stand for drama’

m360

In the second part of a four part series of videos, we recap the highlights from Nine CEO David Gyngell’s appearance at Mumbrella360 earlier this month.

During an onstage appearance with Group M chairman John Steedman, Gyngell discussed:

  • His plan to become less reliant on US content;
  • The potential of Australian television drama;
  • “If we didn’t stand for sport I would stand for drama”;
  • His message to Screen Australia
  • The challenge of finding talented local producers to make shows;
  • Losing good writers and producers to Hollywood;
  • The growing appetite for Australian content;
  • Nine – the monster that has to be fed everyday;
  • Why chasing revenue is the key to a successful network: “If you lose revenue momentum you’re in huge trouble.”

This is the second part of a four part video. To see all four parts now, download this week’s Encore.

Encore issue 19This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.