Mumbrella360 Recap: Why Australia fell in love with Rhonda and Ketut (and how Rhonda was nearly Ron)
In this week’s Mumbrella360 video recap, 
Richard Riboni, executive marketing manager AAMI and Bingle, Lenna Boldan, senior copywriter at Ogilvy and Michael McEwan, general manager BADJAR Ogilvy Melbourne discuss the continuing adventures of the characters Rhonda and Ketut for insurance company AAMI.
RHONDA’S SEX CHANGE
The secret behind the success of the campaign, how important the casting was, how the campaign originally began with a lead character named Ron and the casting of Rhonda’s sidekicks.
“We thought, everyone’s been to Bali”. Eh, no they have not.
Err, who’s “AMMI” exactly? Are they part of the same mob who you’ve listed as “Berli” on your front page today too?