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Mumbrella360 recap – Coles CMO Simon McDowell on why he does most of his marketing in-house

m360In the second instalment of a series running over the next few days, we recap the highlights from Coles Group’s chief marketing officer Simon McDowell’s appearance at Mumbrella360 last month.

On stage with Mumbrella’s Tim Burrowes, McDowell discussed:

  • How Coles works with agencies;

  • The Coles marketing team;

  • How 90 per cent of marketing is produced in house;

  • What he looks for in agency partners.

To see all five parts of the video interview now, download this week’s Encore.

Encore issue 22This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.

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