Mumbrellacast: Seven’s turn at Upfronts, a big buy for Nunn Media and Simon Ryan

On this week's Mumbrellacast, Tim Burrowes, Calum Jaspan and Emma Shepherd join host, Damian Francis to talk about this week's news.

On Tuesday, Seven became the second free-to-air network to present its 2022 Upfront, with around 5,000 people tuning in to see CEO James Warburton and other group executives plus a range of on-screen talent reveal the year ahead. On the stream, Seven announced a wide-ranging slate of entertainment content, along with a focus on sport, with the upcoming Ashes, the Winter Olympics and 2022 Commonwealth Games. Content aside, 7Shop was revealed, providing consumers with an on-screen shopping experience while watching 7Plus, in addition to new data and content partnerships with Car Expert, Cricket Australia and Supercars and a deal with Salesforce for Code 7+. The team discuss whether these commitments can see Seven stave off competition from rival Nine’s offerings.

Nunn Media also revealed this week a deal to acquire digital performance agency Alley, in a move that founder and managing director Matt Nunn says gives the agency “full-service media integration”, and capabilities no other indie media agencies have in the market. Alley Group has clients the likes of Tinder and YouTube and offices in both Sydney and LA. The team breaks down the finer details of the deal, and questions the wider implications to Nunn Media, and the market.

Finally, an interview with Ryancap majority shareholder and founder, Simon Ryan, who speaks about the indie holding group one year in, the markets he’s targeting, his love of pitching, the fertile ground for startup agencies, going up against international holding companies and the ex-Dentsu staffing at his businesses.

In the news

  • A full run-down of Seven’s 2022 Upfronts, from programming to e-commerce, tech integration and more. (02:19)
  • Nunn Media acquires performance agency Alley Group – a look at who Alley Group is and what’s in it for Nunn Media (16:57)

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