Mumbrella360: Shorts – The Ouch! Factor, revealing the hidden cost of pitching

October 14, 2021 2:41

New Business Methodology discusses with a panel of experts, from agency and client side, the results of its national Ouch! Factor Survey, revealing the hidden cost of pitching – to both Australian agencies and marketers – and its true impact on the industry.

We know that pitching costs money, but how much is the industry really investing in pitching as a new business strategy? And does it pay off?

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Mumbrella Staff

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