Mumbrella360 to increase number of sessions, speakers and streams
Mumbrella360 is to increase its number of sessions from last year – up from 46 over the two days last year to 62 this time round.
The decision to increase the number of sessions came after Mumbrella received a large number of proposals for sessions curated by individuals and organisations from within the industry.
The event takes place at the Hilton Hotel in Sydney on June 6 and 7.
Last year, saw four parallel streams on the first day and three on the second. This time Mumbrella has increased its space at the venue and will be running five parallel streams on the first day and four on the second day.
Industry curated sessions already announced include a polemic on poor bank marketing; an attempt by PHD to lead the industry in making a single major change to how the media does business; a debate on whether online display ads are dead; and an examination of the role of Twitter in journalism.
One of the keynotes will come from Nick Baker, GM of Tourism Australia, as he unveils for the first time to an Australian audience the next stage of the There’s Nothing Like Australia campaign.
A double session will look at the science behind successful viral videos, while The Project Factory’s Guy Gadney attempts to shoot and upload a successful viral video in the space of 45 minutes, live on stage.
Further sessions will be announced in the coming days.
Earlybird tickets, with a saving of $600, are currently on sale on the Mumbrella360 website.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Interesting topics and I like the tables so you can make notes easily
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