Pearman Media beats MediaCom to Mirvac

Sydney-based independent media agency Pearman Media has won the state media account of Mirvac, taking on the business in New South Wales.

The agency was chosen ahead of MediaCom, which handles the real estate group’s media business in Melbourne, after a series of meeting involving the GroupM giant and two other agencies.

The account move does not affect MediaCom’s relationship with the client in Melbourne.

The win for Pearman comes after the agency climbed highest in the Nielsen rankings of Australia’s top-billing media agencies released last month, rising from 18th in 2010 to 15th in 2011.


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