Mumbrella360 video: Custodians of the Great Aussie Brand

In the wrap-up of Mumbrella 360 on June 7-9, 2016, we revisit highlights from the annual event.

In this seminar, the marketing heads responsible for some of Australia’s most well known brands share their knowledge on how to protect and build legacy brands and market with integrity.

Panel: Carolyn Bendall, head of marketing – Australia ANZ; Ben Slocombe, marketing director at Lion Beer, Spirits and Wine Australia, Nik Scotcher, marketing director at Arnott’s ANZ at Campbell Arnott’s, and Anthony Xydis, chief marketing officer at ARN, come together in this illuminating discussion moderated by Mumbrella’s own head of events content Camille Alarcon.