Mumbrella360 video: The Future of Radio in the Digital World

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

Geraldine Davys, Jane Huxley and Grant Blackley discuss the future of radio.

Is radio dead in the digital age? How can broadcasters make money in the rapidly evolving digital landscape? Is it the future of digital journalism?

Panel: Geraldine Davys, executive director of marketing at General Motors Holden; Ashley Earnshaw, chief investment officer at Carat Australia; Jane Huxley, managing director – ANZ Pandora Internet Radio; Mike O’Neil, vice president of programmatic sales and partnerships at Triton; Grant Blackley, chief executive officer and managing director at Southern Cross Austereo.

Timeline

• 3:49 how radio holds its own against other platforms
• 11:02 how to utilise programmatic buying
• 14:42 think audio not radio, streaming vs podcasting
• 16:45 programmatic from a media buyer perspective
• 18:13 the potential of the podcasting boom
• 19:53 “appointment listening”; consumption habits and distribution
• 20:51 podcasting as the future for long-form investigative journalism
• 23:33 how to bring branding into the podcasting experience
• 24:58 the rise of the old “soap opera model”
• 26:29 Triton’s solution to the audio/ad exchange
• 27:20 Audible’s new ‘Channels’ feature
• 28:03 audience questions

topics Ashley Earnshaw Carat General Motors Geraldine Davys Grant Blackley Jane Huxley m360 m360 video Mike O'Neil Pandora Internet Radio podcasting radio Southern Cross Austereo Triton

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