News

Mumbrella360 video: No brand is an island: 2015 – the year of brand collaborations

In the latest of a series we present highlights from the 2015 Mumbrella360 conference.

Mumbrella360_No Brand Is An Island_event_5

Brad Morris, managing partner for Innovation & Digital at 303 Lowe, discusses how brands – both big and small, established and start-up – are coming together to form new and lucrative partnerships in the Mumbrella360 video: No Brand is an Island: 2015 – the Year of Brand Collaborations.

Timeline of session:

  • 0:00 Introduction: what is 303 Lowe and what do we do?
  • 1:40 “About 90% of clients are going through some sort of digital transformation”.
  • 2:00 Accelerating toward change: different speeds; different brands
  • 3:30 Kodak – a case study against adaption
  • 4:20 4 key principles of a great digital brand –
  • Strong Purpose in Everything: A brand that people admire, find useful and trust; Fearless Experimentation – A brand that is seen as a leader, innovates, learns and evolves fast; Super Connected Ecosystem – A brand that adds value to its audience wherever they are; Smart Partnerships – A brand that works with others to power, broaden or add credibility to its offering
  • 6:20 Brand collaboration perspectives: social influencers from A-list to local
  • 9:00 How Unilever uses influencers to convey a campaign message
  • 10:40 The return of the podcast – point of view publishing with “95% engagement”
  • 11:25 Ingredient branding – adding value (Google and Levi’s)
  • 14:30 From wearables to neuroenhancers
  • 17:05 Experience branding – Qantas and VR
  • 21:00 Customer collaboration: beyond Nike ID and L’Oreal Makeup Genius
  • 23:43 Big companies get agility via partnerships with tech start-ups
  • 24:00 The Nutella model + taskrabbit
  • 26:57 Lily Camera: the AI drone and future possibilities
  • 30:20 Jibo: The first ever social robot
  • 33:30 Emotion + Design = social affective attributes
  • 34:54 What is the purpose of digital transformation?
  • 37:33 Presentation concludes

Visit the Mumbrella360 website via this link.

Video edited by 90 Seconds cloud video production

Mumbrella360 takes place between June 7-9. Early-bird tickets are now on sale until April 15, offering savings of up to $700.
See sessions announced so far and book your place here
.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.