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Yahoo7 returns to Nielsen top 10 online news sites at expense of Herald Sun

yahoo7newsYahoo7 has jumped back into the top 10 news sites to claim 6th position, after being bumped out of the top 10 Nielsen online news rankings by MSN News in December.

Yahoo7 news websites posted a unique audience of 2.081m for January, up 51% on its December unique audience of 1.376m.

MSN News retained its 10th position, with its unique audience up 13.% on December. The site’s audience grew from 1.410m to 1.596m.

Yahoo7’s return to the top 10 saw News Corp’s Herald Sun fall out of the top 10. The site posted a unique audience for January of 1.546m, up 3% on its December unique audience of 1.501m.

However with growth across the board it wasn’t good enough to score a place in the top ten as the news and current affairs category overall grew its unique audience by 7%, as anticipated after the Christmas period.

News.com.au, Smh.com.au and ABC news websites all held onto their respective top three spots on the rankings, with all three sites posting minimum of 10% growth on their December numbers.

NewsLifeMedia’s News.com.au posted a January unique audience of 3.674m, up 12% on its December figure of 3.284m.

Fairfax Media’s Smh.com.au was up 18% on December with a January audience of 3.532m while ABC News websites grew their audience by 13% from 2.604m in December to 2.952m in January.

Daily Mail Australia and Ninemsn’s news websites once again switched positions, with Daily Mail claiming fourth place with a unique audience of 2.391m as Ninemsn was relegated to fifth position with an audience of 2.296m.

Outside the top 10, other sites also saw their audiences grow, with The Huffington Post’s unique audience for the month up by 27% compared with December. For January the site posted a unique audience of 1.452m.

Buzzfeed, which is still not considered part of the current events & global news sub-category, had a unique audience of 1.542m, up from 1.138m in December, meaning it would not have made the top 10 if Nielsen did include it in the mix.

News Corp’s The Australian saw its unique audience for January move back above the 1m mark after dropping below in December, with a January unique audience of 1.033m.

Miranda Ward

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