Mumbrella360 video recap: The Asian century – opportunities for Aussie marketers in Asia
In this Mumbrella360 video recap, Mumbrella Asia’s Robin Hicks hosts a panel including STW’s COO Chris Savage, John Zeigler, chairman and CEO of DDB Group Asia Pacific, India and Japan, Neil Stewart, CEO Asia Pacific for Maxus and Simon Pestridge, VP marketing, Nike Greater China. The panel discuss the challenges facing today’s Asia Pacific market.
GETTING INTO ASIA
The panel discuss the key issues agencies and marketers are facing in Asia, the similarities with the Australian market, why there is no such thing as a combined “Asia” market, why business is better in the region than here in Australia, the best entry points for local companies eyeing off the region.
BY COMPARISON
The panelists share the most important thing they have learned in the past year about working in Asia, why Aussies are missing one of the greatest opportunities, how the operation of certain market sectors is in direct contrast to local sectors and how Australia stacks up in terms of marketing output.
WINNING BUSINESS IN ASIA
The panel talks about what Aussies can do to get a foot in the door in Asia and what to expect from the work culture and the way business is won in Asia.
To see more videos from the Mumbrella360 conference, visit the Mumbrella360 YouTube Channel.
