Mumbrella360 video: How to be a record-breaking marketer

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.
Nadine Causey

Nadine Causey, senior vice president Europe, Middle East, Africa (EMEA) APAC at Guinness World Records discusses how breaking records can help brands stand out from the crowd.

Guinness World Record

Causey talks about how traditionally less adventurous brands (such as those for insurance and office supplies) can benefit from using record breaking events to boost profile and awareness – especially during public holidays.


  • 03:00: How record-breaking could benefit marketers
  • 09:20: How marketers can learn from record-breakers
  • 14:30: How breaking a record improves consumer engagement and brand awareness
  • 17:40: Even the less adventurous brands could utilise record-breaking for marketing
  • 24:40: How record-breaking could help your brand stand out from the rest in high seasons
  • 30:00: The keys to using record-breaking effectively
  • 31:00: Live record-breaking attempt (most logos identified in one minute)

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