Mumbrella360 video: Mars, Cars, Stars and VR – Surviving the Many Futures of Media

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

Nigel DaltonIn this session, Nigel Dalton, chief information officer, technology and innovation, REA Group breaks down the future of media, explaining how storytelling and trust are key in developing strategies with new technologies.

Dalton explains why brand’s should dedicate more money to customer service and why personalising content for a virtual reality platform is the way forward.

REA Group Virtual Reality


  • 1:40 What is the REA Group? Fending off the f**k up fairy
  • 4:33 Virtual Reality, Goggle Space and the future of websites: realestate.com.au (case study)
  • 7:08 Augmented Reality – implementing facial recognition technology in print advertisements
  • 15:35 Why aren’t we talking about future media? Airbnb, Gumtree, Snapchat & others
  • 21:32 Mars: How to stretch your mind
  • 25:58 Cars: Unintended consequences – why are they important?
  • 29:28 Stars:  Uber and taxis – How trust makes you the ‘star’ (case study)
  • 34:24 Virtual reality – Don’t worry make money
  • 41:02 Tips for survival in the new media world

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