In the latest of a series we present highlights from the 2015 Mumbrella360 conference.
In this presentation, Phil Phelan, director of strategy at SapientNitro discusses what successful strategy looks like in volatile environments. Phil is joined by Adam O’Donnell, former SAS soldier and now leadership coach with Corporate Commando, to discuss parallels between adjusting strategy in the ‘fog of war’ and in the evolving media landscape.
Timeline of session:
- 0:00 Introduction: Phil Phelan
- 0:30 Why a chaotic operating environment puts traditional modes of strategy under threat
- 1:31 Using the Helmand Province in Afghanistan as a comparative model for strategy
- 2:25 Why strategy needs to reassess its roots to deal with unpredictable outcomes
- 4:30 Roger L. Martin was wrong: there’s nothing wrong with planning
- 5:50 The influence of 18th century military on modern strategy
- 6:49 Strategy was designed for chaos
- 7:30 Adam O’Donnell introduced – requests audience stands
- 8:13 Audience exercise (intro) – Bosnia as a case study for enacting and coordinating strategy globally
- 13:10 Audience exercise begins
- 18:00 Applying informed judgment to predictable response models
- 22:00 The importance of good feedback and trusted information loops
- 24:06 Audience exercise (intro) – Malaya as a case study for making on-the-fly adaptive strategies when you have unexpected obstacles.
- 27:40 Audience exercise begins
- 32:30 Goals are not a strategy – improvisation in real time needs guiding policy
- 33:30 Winning hearts and minds rarely follows the application of brute force
- 35:00 How choices flow through your organisation – creating aligned autonomy
- 35:40 Success requires communicating intent & demanding initiative
- 36:00 Effective strategy plans for the possible, not the predictable
- 37:07 Presentation concludes.
Visit the Mumbrella360 website via this link.
Video edited by 90 Seconds cloud video production
Mumbrella360 takes place between June 7-9. Early-bird tickets are now on sale until April 15, offering savings of up to $700.
See sessions announced so far and book your place here.