Mumbrella360 video: Strategy in chaos – what success looks like in volatile environments
In the latest of a series we present highlights from the 2015 Mumbrella360 conference.
In this presentation, Phil Phelan, director of strategy at SapientNitro discusses what successful strategy looks like in volatile environments. Phil is joined by Adam O’Donnell, former SAS soldier and now leadership coach with Corporate Commando, to discuss parallels between adjusting strategy in the ‘fog of war’ and in the evolving media landscape.
