Mumbrellacast: Ant White departs H+W, Dan Monheit chats ‘The Factsination’, plus OzTam’s Doug Peiffer on VOZ

Howatson + White co-founder Ant White is set to depart the agency he formed with Chris Howatson just six months after it launched. The pair became business partners after a successful working relationship at CHE Proximity, and the industry was shocked this week when Howatson + White’s online presence, including the website and LinkedIn accounts, disappeared. The team discusses what the implications of White’s departure might be for the agency, including what it could mean for key clients.

Are Media released its financial report for 2020 this week, showing that advertising revenue has declined but that revenue itself was up $35 million in total to reach $236 million. So how did the publisher manage to grow its revenue despite falling ad spend? Plus, what director of sales Andrew Cook had to say about the importance of Are Media’s run-up to Christmas.

This week, industry leaders came together to launch ‘The Factsination’, a platform designed to debunk myths surrounding the AstraZeneca vaccine and encourage Australians to get the jab. Special guest Dan Monheit of HardHat joins the Mumbrellacast to chat about the ins and outs of the platform, and what he hopes it will achieve.

Plus, OzTam chief executive officer Doug Peiffer joins Zanda Wilson to chat about the recent launch of the Virtual Oz (VOZ) television measurement system. Peiffer speaks about the reasons behind the delay of VOZ, dives into what the new system will mean for broadcasters and advertisers alike, and explains why linear overnights will remain important despite the new system.

In the news

  • Howatson+White founding partner Ant White departs the agency (01:33)
  • Are Media’s financial results as the publisher prepares for Christmas (08:18)
  • Dan discusses industry vaccination initiative ‘The Factsination’ (15:04)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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