Talent wars: the perfect storm leading to pay rises and poaching
Mumbrella’s Calum Jaspan speaks to industry experts about the ongoing talent shortage, and how its knock-on effects are causing pay spikes and accusations of poaching.
In first half 2021, the industry and economy in Australia has bounced back successfully, yet a notable talent shortage still remains, manifesting itself into what some has been called a “talent war”.
As a publication covering the media and marketing industry, we at Mumbrella are acutely aware of the scale of movement in recent months.
When the pandemic took hold of Australia last year, there were job cuts and panic, Ben Shepherd writing for Mumbrella that the eye of a storm was so severe “it frankly scared the shit out of us”. This storm subsided this year, with the ad industry one of the first to bounce back, and in doing so, quite significantly.
Belinda Lodge, CEO and founder of headhunting firm iPopulate told Mumbrella that there are three central causes of the talent crisis the industry finds itself in.
