The federal election is set to be called within the next week or so, and in an environment perpetually impacted by misinformation and disinformation, the team looks at how the traditional media, and more importantly, the digital players will be combatting the two in the upcoming cycle. Also, a look at political ad spend, and how Clive Palmer’s UAP flipped media investment on its head in 2019, and looks set to continue that this year.
Then, an interview with Tim Wood, former Nike and McDonalds marketing exec, current director of Fit Brand & Partnerships, and author of a new book Your Amazing Brand Story. Wood speaks about how storytelling can help connect a brand with consumers on a personal level, using a transformative campaign from his Nike days to illustrate the area.
Finally, general manager of the Independent Media Agencies of Australia (IMAA), Sam Buchanan joins the podcast. During the conversation, Buchanan discusses two years of progress for the indie body, the next steps and the overarching framework now that agency membership is in a healthy position, the potential for ‘super-indies’ pitching, an update on the NSW Government pitch, Project Bounceback, and why the ultimate aim is to do good for the industry.
Episode breakdown
- The federal election is imminent, how is misinformation going to be combatted? Plus a look at political media spending (01:22)
- Interview with brand expert, Tim Wood (16:38)
- Interview with Sam Buchanan of the IMAA (26:25)