Mumbrellacast: Boss and Peach baffle, WPP plummets, Rush in court, MCN rebrands

If you’ve been wondering why Ten is rebranding its multi-channels One and Eleven to Boss and Peach… that makes five of us. In this week’s Mumbrellacast, we plead with Ten to prove our assumptions about awkward gender stereotypes wrong. Only next week’s upfronts will tell.

We also provide some suggestions for the vacant top job at WPP AUNZ, and grapple with what the Rush court case could mean for the future of journalism in Australia.

Oh, and MCN’s rebrand leads us to reminisce about a certain old logo which may or may not have been created in Microsoft Word…

Built in Microsoft Word: The most amateur logo of all time?

Plus, we speak to Junkee Media’s Tim Duggan (25:17) about publishing’s love / hate relationship with Facebook, staying relevant in a challenging market and why outdoor advertising and youth publishing makes sense.

In the news

• Eleven and One to become Peach and Boss (1:16)
• Changes at the top at WPP (6:36)
• Geoffrey Rush court hearing continues (12:38)
• MCN rebrands (19:21)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Faster Does it Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

topics BossMCNMumbrellacastPeachRushTenWPP

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Comments: 1

Lucy Lincoln 2 Nov 18

Truly baffled by this really weird and quite frankly adolescent approach to their rebranding. Exactly what demographic are they trying to cater to? Cuz it ain’t me.
Utterly confusing and really ill-informed decision.

Reply

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