Mumbrellacast: Brian the social media guru; Birth of the ABC’s Twitter meme; Ten’s Modern Family hit; Marketing a millionaire’s plaything

Tim Burrowes

May 21, 2010 10:27

In this week’s Mumbrellacast:

Brian, the social media guru
How #askabc exploded on Twitter
Ten’s Modern Family knocks Master Chef off number one and The X Factor comes to Australia.
Would you want your face on a tampon packet?
The story of Hungry Beast’s viral hit
How to market property as The Ultimate Toy.
Out with the new and in with the old – why brands are turning back to the future

Featuring Mumbrella editor Tim Burrowes, deputy editor Camille Alarcon and House Party PR’ s Scott Rhodie. Production by Georgina Pearson.

You can also subscribe to The Mumbrella Podcast on iTunes and other podcatchers.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.