Mumbrellacast: Capturing the frontlines of the bushfire crisis, Tourism Australia’s $20m domestic push and Nine Radio’s final change

In this week’s Mumbrellacast, Hannah Blackiston and Brittney Rigby sat down with Sydney Morning Herald photojournalists Nick Moir and Wolter Peeters to discuss capturing the frontlines of Australia’s bushfire crisis and broadcasting it to the world. Moir and Peeters shared their stories from the last few months and explained the process behind shooting inside an ecological disaster.

This week also saw Australia’s tourism bodies jump into action to boost domestic tourism to bushfire-affected regions of the country. Tourism Australia launched its $20m ‘Holiday Here This Year’ campaign – thanks to a $76m grant from the Australian Government – and the South Australian Tourism Commission implored residents to #BookThemOut in the Adelaide Hills and Kangaroo Island. But, what is to become of Tourism Australia’s international marketing? And will UK screens soon see the return of Kylie Minogue’s ‘Matesong’?

Hotel comparison site, Trivago, was found guilty of misleading consumers with its ‘top position offer’ and creative use of price formatting, but will this really change how the site advertises and operates? Meanwhile, the team waits with baited breath to see if a certain KFC ad will make an appearance on Ad Standards’ January case list, after it was called out by Collective Shout for its “sexist grooming of boys”.

The week also saw the official death of Macquarie Sports Radio, with its new owner Nine replacing its sports content and branding with 70s, 80s and 90s music. Is there a gap in the market for another throwback music station? We’ll have to wait for the first few radio ratings surveys to find out.

And finally, according to Brand Finance, the brands that had the roughest 2019 were still the most valuable. Despite its $300m underpayment scandal, Woolworths dethroned Telstra as the most valuable Australian brand, and the banks sat confidently into the top ten. The Mumbrellacast team ponders the methodology behind the brand finance report and asks “Where the bloody hell is Qantas?”

If you’d like to assist with bushfire recovery, relief and rescue efforts, please explore the options below: 

In the news

  • Tourism Australia and the $20m push for domestic tourism (1:35)
  • Nine makes one last change to its radio assets (11:34)
  • KFC, Trivago and the week in dodgy advertising (21:31)
  • And what is Australia’s most valuable brand? (33:45)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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