Tourism Australia will redeploy international marketing and promote domestic tourism thanks to $76m government grant
The Australian Government has granted Tourism Australia an initial $76m in a tourism recovery package as part of the National Bushfire Recovery Fund.
The package will break down into a $20m domestic marketing campaign, which will launch this week, and a $25m boost to Tourism Australia’s international marketing efforts.
The $25m for international marketing will see Tourism Australia “[redeploy] its existing marketing budgets and campaigns”.
Its latest campaign, which launched on Christmas Day and saw Kylie Minogue sing a ‘Matesong’ to members of the United Kingdom, was pulled just ten days later in light of the bushfire crisis.
where are our priorities? Shouldn’t we be paying our firemen and supporting the ones affected? Embarrassment!
How about a campaign of Aussies slipping off their yellow fiery jackets and getting back to work in various tourism ventures. The line is simply— “Australia. Now where were we?