Mumbrellacast: Foxtel’s streaming future, new social media booms; plus Hatched on winning MAOTY

On this week's Mumbrellacast, Kalila Welch and Emma Shepherd join host, Calum Jaspan to discuss competing for market share in a growing streaming playground, and how new social media platforms in TikTok, WeAre8, and BeReal are shaping smartphone use and ad revenue. Plus, team Hatched join the podcast to discuss the year that was with the agency taking home Media Agency of the Year at last week's Mumbrella Awards.

Once again the growing streaming market has taken focus this week with Foxtel revealing paying subscriber figures for its Binge, Kayo, Foxtel Now, and Flash services, alongside its residential Foxtel users, showing how the company increasingly skews towards streaming revenue. With this week marking Paramount+’s first week in the Australian market, the team looks at the path forward for the platform and how it will grow its market share, as well as taking stock of the various other services on offer to consumers.

Then, TikTok ad revenue saw a major boost recently, dwarfing some of its competition, so the team spoke about how it can continue to leverage its seven million domestic users in Australia. With WeAre8 signing on several major Australian brands this week to partner with it for its Australian launch, the team discusses what consumers can expect from the app, how the ad model works and how it has been perceived in overseas markets. Finally, BeReal is the new “authentic” social media that is taking Gen Z by storm in Australia and globally, what is it, and can advertisers break into its growing user base?

For this week’s interview, Adrian Roeling, Virginia Scully, and Andrew Pascoe from Hatched join the podcast a week after winning Mumbrella Media Agency of the Year to chat about its success, what makes a winning agency and why they want to me more than “just an agency that books media”.

Episode breakdown

  • Streaming continues to grow (01:38)
  • Keeping up with social media (12:36)
  • Interview with Media Agency of the Year, Hatched (24:32)

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