Features

Mumbrellacast: Gaven Morris on Bastion and the ABC, plus TA markets to the world

On this week's Mumbrellacast, Anna Macdonald and Andrew Banks join host Calum Jaspan to break down the week's news, alongside interviews with Bastion Transform's Gaven Morris and Neuro-Insight's Peter Pynta.

Tourism Australia this week launched its new campaign targeting international tourists, ahead of the borders fully reopening for double vaccinated visa holders next week. The reported $40 million campaign, ‘Don’t Go Small. Go Australia.’ via CHEP Network is already being rolled out in the UK and the US as well as other markets, in an attempt to remind prospective travellers of what we have to offer down here. The team discusses the reintroduction of international tourism marketing, creative approaches, and what might be on the cards moving forward.

Monday morning saw the world, and many Australians, tune into the Super Bowl, one of the world’s largest single advertising (and sports) events, offering a snapshot into the creative trends and currently hot brands and categories. This section also features an interview with Neuro-Insights CEO, Peter Pynta on the effectiveness of these ads, and why the Super Bowl trumps all other global advertising opportunities.

In part two, CEO of Bastion Transform, Gaven Morris joins the Mumbrellacast. Morris discusses his new venture with the Australian agency group and the complacency of some other consultancies. After recently standing down as director of news at the ABC, Morris also reflects on some of the challenges he faced during his tenure, the developing media landscape and the relationship with big tech players, the recent funding boost for the ABC and SBS, and timing comments on dealing with external critics, with managing director David Anderson also pushing back this morning. 

In the news

  • Tourism Australia’s new campaign and marketing with the borders set to reopen (02:00)
  • Super Bowl ads catch the world’s attention  (10:28)

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