Mumbrellacast: Google’s fearmongering, PR’s university problem, and Free TV’s Bridget Fair

This week, Google took a stand against the ACCC’s News Media Bargaining Code, saying the proposed agreement which would see it pay publishers for news content is a threat to consumers’ free access to Youtube and Google Search.

Free TV’s CEO Bridget Fair said Google’s open letter is an attempt to use its power to frighten people into supporting the tech giant when she stopped by to talk all things TV (42:01). Fair discusses how Free TV is taking the opportunity presented by the pandemic to negotiate changes in Australia’s content quotas, and how the production industry is getting back up and running.

Over in the PR world, a ‘back to basics’ course was set up by agency Romano Beck, based on their observations that graduates ‘can sometimes have delusions of grandeur’ about their role in the workforce. Are university courses falling short on training up new PR professionals? Is this course a bad PR move?

And, it was insurer vs insurer this week with new campaigns from NRMA and AAMI. Two very different approaches, two very different strategies. Which one will sell more insurance?

In the news

  • A bloodbath on the ASX (1:13)
  • Controversy over a new course for PR graduates (14:25)
  • NRMA’s epic fire safety ad – hit or miss? (28:26)
  • Google takes the fight to the ACCC (38:43)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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