World Vision puts media account out to tender, with submission fee

Non-government humanitarian organisation World Vision Australia has put its media account up for tender, via online procurement platform Procurement Australia.

The platform charges $80 (including GST) to access the tender documents.

A spokesperson for World Vision Australia said none of the money levied flows to World Vision.

“The $80 is a standard charge levied by Procurement Australia, who have been engaged to conduct an independent procurement process. This is a standard part of any open tender process conducted by Procurement Australia.”

World Vision’s pitch follows the appointment of a new CMO

The World Vision account is currently held by Havas Media Melbourne, which won the then $7 million account from Vizeum in August 2017.

Havas Media was contacted by Mumbrella but declined to comment on the account tender.

As part of the current tender, World Vision Australia is looking for market respondents which “have the capability and expertise for provision and delivery of media services” that include but are not limited to the following:

Media strategy, planning and buying: across both online and offline channels, with a consideration for innovation, and integration with earned media and PR opportunities.

Reporting and tracking of key metrics: including the provision of reporting platforms/dashboards, which allows tracking across all funnel metrics and at a segment level.

Strategic partnerships: identifying and investing in long term strategic media partnerships, that provide World Vision Australia with extended reach to core and emerging audiences, along with deriving additional value add from like-minded organisations.

Tenders for the above contract close at 3pm AEST on Friday 23rd April 2021.

The tender page stated: “Interested respondents must have current and previous experience in partnering with complex and large organisations, to deliver robust, integrated and full funnel media strategies with exceptional results. Enquiries should be directed via the online forum.”

World Vision Australia late last year appointed M&C Saatchi to its creative account, concluding a pitch process announced in July. The Royals had worked with the charity for almost a decade, but declined to defend the account by participating in the pitch.

The organisation appointed Maryanne Tsiatsias as CMO in late 2019, replacing Teresa Sperti, who held the CMO role for two years.


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