How to pitch and what not to do, according to Coad, Dill and Melhuish

April 1, 2021 10:27

Marketers and an agency head have called for a revised approach for pitches during the launch of guidelines for a competitive pitch process.

The Australian Association of National Advertisers (AANA) and Media Federation Australia (MFA) developed the guidelines to address the flaws identified by advertisers and agencies in a typical tender process.

Speaking at a launch webinar, panellist Jenni Dill, CMO at Arnott’s, said that the pitch process should not be a “fishing expedition”.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.