Mumbrellacast: Indie publishers unfriend Meta, plus Henry Innis and Matt Farrugia

On this week's Mumbrellacast, Emma Shepherd, Anna Macdonald, and director and publisher of Broadsheet, Nick Shelton join host Calum Jaspan to discuss the #WaitingOnZuck campaign, plus a conversation with Mutiny's Henry Innis and Matt Farrugia.

On Tuesday, more than 30 independent publishers took part in a publishing freeze in response to Meta’s refusal to come back to the negotiating table and play ball over commercial agreements. The campaign, #WaitingOnZuck aimed to “let the world know” that small and medium-sized publishers are waiting on the platform to pay for content on that appears on Facebook. Publisher and director of Broadsheet Media, Nick Shelton joins the podcast to discuss its role in the campaign, what it expects from Meta and why the platform being able to pick the “winners and losers” of the Australian mediascape is worrying.

In part two, founders and managing partners of SaaS platform Mutiny, Henry Innis and Matt Farrugia join the podcast. The pair discuss the company’s progress to date, why they are in it for the long haul, their vision to optimise and make the industry better, and why their proprietary product, WarChest is giving marketers more firepower in the boardroom showing the value of advertising to the bottom line.

Episode breakdown

  • Nick Shelton joins to discuss independent publishers pushing back against Meta (01:06 )
  • Interview with Mutiny’s Henry Innis and Matt Farrugia (16:12)

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