Y&R exiles Henry Innis and Matt Farrugia launch marketing consultancy Mutiny

The former managing director of Y&R Melbourne, Matt Farrugia, and ex-national engagement strategy director, Henry Innis, have launched marketing consultancy Mutiny.

Innis, who departed Y&R in August, said Mutiny “sits a lot more in that consultancy space than perhaps people would expect” and it is able to audit the outcomes of companies such as “customer churn, media strategy, value of media spend and missed revenue”.