Mumbrellacast: Jens Monsees, agency mergers and Hugh Marks steps down from Nine

This week’s Mumbrellacast comes to you straight from Mumbrella360: Reconnected, featuring a chat with WPP AUNZ CEO Jens Monsees. Discussing the progress of his transformation plan for the business, Monsees described where the holding group has gone wrong in the past, how he is now steadying the ship and explained why he moved halfway across the world for this job in the first place.

Consolidation of WPP AUNZ’s agency brands is a key element of Monsees’s plan for the holding company. Coincidentally, Monsees appearance at 360 comes as the business negotiates the new merger of AKQA and White Grey, as well as Geometry shifting into the VMLY&R network. The Mumbrellacast team breaks down what these moves mean for the group and how these diverse offerings will come together.

And in the most unexpected news of the week, Nine CEO Hugh Marks announced his imminent departure from the business, set for the first half of next year. Stating that his mission of drawing Nine, Fairfax and Macquarie Media together into a digitally-based media company has now been achieved, Marks said he feels this is the right time to leave the business. The Mumbrellacast team runs through the market’s response to the news and the search for a new CEO.

In the news

  • Hugh Marks steps down from Nine (1:05)
  • Adland says goodbye to Marcel, Grey and Geometry (4:39)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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