News

Mumbrellacast: John Hartigan and what’s next for News; Rebranding Telstra with Interbrand; Google+ opens for businesses; Ageism in advertising; Paul Henry on Ten; Fat fighting

[powerpress url=http://mumbrella-uploads.s3.amazonaws.com/uploads/2011/11/Ep43-2.mp3]

  • Rebranding Telstra (1:57)
  • The Interbrand culture (7:57)
  • John Hartigan steps down from News Limited (14:15)
  • Google+ opens to brands (22:26)
  • Fighting fat (27:52)
  • Ageism in advertising (31:34)
  • Controversial Kiwi Paul Henry joins Ten for Breakfast (35:58)
  • The Project bolsters Ten’s ratings (39:54)

Featuring guest Interbrand MD Richard Curtis, Mumbrella editor-in-chief Tim Burrowes, Mumbrella managing editor Robin Hicks, and podcast producer Colin Delaney. (45min 48 sec)
You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast 

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