Mumbrellacast: John Hartigan and what’s next for News; Rebranding Telstra with Interbrand; Google+ opens for businesses; Ageism in advertising; Paul Henry on Ten; Fat fighting

• Rebranding Telstra (1:57)
• The Interbrand culture (7:57)
• John Hartigan steps down from News Limited (14:15)
• Google+ opens to brands (22:26)
• Fighting fat (27:52)
• Ageism in advertising (31:34)
• Controversial Kiwi Paul Henry joins Ten for Breakfast (35:58)
• The Project bolsters Ten’s ratings (39:54)

Featuring guest Interbrand MD Richard Curtis, Mumbrella editor-in-chief Tim Burrowes, Mumbrella managing editor Robin Hicks, and podcast producer Colin Delaney. (45min 48 sec)
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Sponsored by Southern Cross Austereo:

Colin Delaney

topics ageism Channel Ten Google Plus Interbrand John Hartigan News Limited Paul Henry Richard Curtis The Project

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Comments: 3

Jay 15 Nov 11

Is it me, or are none of the links to this episode working?

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James C 15 Nov 11

link won’t work..is this going to return?

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mumbrella 15 Nov 11

Hi james,

My apologies – we moved hosts (hopefully no more lunchtime 501 messages!) on Thursday but have acquired a couple of glitches along the way. We’re currently working on fixing the podcast bug.

Cheers,

Tim – Mumbrella

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