Mumbrellacast: Jothy Hughes defends his ethics; The SMH’s abortive iPad app; Hipsters and holidays from hell

Good cast Tim, but please can your production people normalise the audio? The levels are all over the place. I was constantly changing the volume of my speakers-

Tim has a nice clear strong voice- but thus Jothy guy sounds like Michael Jackson with a mouth full of marbles.

Why must the debate continue? There is surely room enough, for companies specialising in publicity to happily co-exist with traditional, broader offering PR firms?

Scott immediately gets on the offensive by suggesting that Jothy is merely acting as a conduit between the firm he represents and the media. Jothy points out that he works in consultation with his client to design some sort of strategy appropriate to its brand / offering.

Notwithstanding Scott, it is both pompous and ignorant for any PR practitioner to presume they are better equipped to tell a client where they should or should not be making noise. In our experience, and we are a performance-based PR firm specialising in publicity, companies are today quite savvy when it comes to identifying their core audiences and the most suitable means of engaging them. More often than not however, they simply lack the expertise and contacts to utilise these channels.

The global market place is changing and businesses large and small are, by necessity in most instances, looking at getting a return on every dollar invested – and that includes their marketing and promotional spend.

There will always be a place for the traditional PR offering and I am the first to admit that publicity is a small component of an otherwise broadly diverse array of elements that make up the PR umbrella; so why should publicists specialising in other areas of the mix take pot shots at someone who has chosen to be niche and different. If you’re not worried about it…….don’t worry about it!

The podcast is taking a very, very long time to download.
I’m not sure what your hosting arrangements for it are, but you may want to revisit them.
I started the download 2 hours ago, and it’s still going.
I know you don’t have a sponsor for it so you wouldn’t want to spending too much on it, but it makes it very unusable when it’s so inaccessible.

^be

I have not enjoyed someone being professionally berated so much for ages … points of order being correct or not aside (as I am not even remotely in PR), I say Scott needs a regular podcast … shall we say “@ScottRhodie Lances a Boil” … do it Tim, you know it makes sense.

hats off to Jothy, he believes in ‘pay for performance’, Scott just believes in ‘pay’. i think when Scott listens back to the podcast, that he is going to ask himself two questions.

1. how did I let myself sound like a pompous prat? (maybe didn’t need to let himself)
2. how did i let a guy a relative ‘pr’ novice wipe the floor with me

Its hard to argue against a guy that just offers to help companies increase sales, or don’t pay for it.

When Scott resorted to Crises Mgt I needed to have a good lie down.

Hey #6 – nice reply Jothy !! Try posting comments with a little less cheap booze next time … or will you blame it on Job’s Auto-Correction?? #anon=gutless

I’m scoring it a win for Scott on points.

An ethical tabloid journalist?

PR & Publicity need to catch, have a beer and realise they’re playing for the same team, though in different positions.

One without the other would seem pointless, in my opinion and unhooking them from each other would be ill-advised.

Yes, you need strategy to manage the stories and reputation (PR) but if there are no stories or they’re not being told (publicity) then what’s to manage?

(Edited under Mumbrella’s comment moderation policy).