Mumbrellacast: M&C Saatchi’s Jaimes Leggett, Rolling Stone Australia is back and the Disney+ launch

This week, Mumbrella’s Hannah Blackiston sat down with M&C Saatchi CEO, Jaimes Leggett, to discuss the blowback from ‘Philausophy’ – the line the agency developed for Tourism Australia – which he says has been taken entirely out of context. Leggett also spoke about the current standard of Australian creative compared to the world stage and why CEOs need creatives now more than ever.

Disney’s streaming service Disney+ hit Australia this week, much to the chagrin of parents of young children who woke up on Sunday without their favourite movies appearing on rival service, Stan. What does this new entrant mean for streaming services in Australia? And how many streaming services will consumers subscribe to?

Val Morgan revealed the identity of its publication The Latch, targeted to ‘affluent over 30s’. The Mumbrellacast team asked whether the lifestyle space is already too cluttered for a new entrant and discussed whether The Latch will find its feet. Also in publishing, The Brag Media is bringing Rolling Stone back to Australia after almost 2 years. Launching in 2020, the team hopes to find the longform journalism Rolling Stone is known for, but wonders if Australian consumers can support it.

And finally, Christmas ads keep rolling in. The team questions where Officeworks sees itself amongst the throng of retailers with Christmas present ideas, whether owning the ‘local’ angle will succeed for IGA, and whether Stockland’s Dunder is a real reindeer?

In the news

  • Disney+ is finally here (1:23)
  • IGA and Officeworks release their Christmas campaigns (12:10)
  • Val Morgan names its new publishing platform (23:30)
  • Rolling Stone Australia is back (31:54)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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