Campaign Review: The verdict on Philausophy, Aldi’s miracle ham, Optus explaining 5G and the Heart Foundation’s latest killer

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Leo Burnett’s Emily Taylor and CHE Proximity’s Ashley Wilding offer their views on whether Tourism Australia captured a Philausophy, Aldi telling the story of a never-ending ham, Optus’ attempt to explain 5G to Australians, and the Heart Foundation’s latest foray into true crime

Brand: Aldi
Campaign: The Miracle Ham
Agency: BMF
The verdict: A strong insight

Emily Taylor, chief strategy officer at Leo Burnett, says:

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