Mumbrellacast: News Of The World scandal; How to fix PR; Verdict on ANZ and Westpac campaigns; Reality TV battle; Can of Worms
- The six things wrong with PR (1:18)
- Matt Moran’s dummy spit clip (14:41)
- News Of The World saga (32:58)
- ANZ and Westpac’s new campaigns (44:57)
- Reality ratings race and opening a Can Of Worms (50:44)
Featuring Liquid Ideas boss Stuart Gregor; Mumbrella editor Tim Burrowes, deputy editor Robin Hicks and podcast producer Alice Terlikowski.
(56m 19s)
Production by Alice Terlikowski.
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Recorded with the support of:
good riddance to the NOW!
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Agree with Stuart on the Matt Moran viral piece. Well done – great results.
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Used to be able to listen to Mumbrellacasts. Now I press play and all that comes up is the Quicktime symbol and nothing else….. I use mac and have quicktime player so… anyone know why it’s not working?
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Stuart makes some interesting points about the PR industry in Oz. Agree that PR people in general often get a bad rap because people have trouble telling the difference between a PR company that creates a lot of noise and a PR company that can ensure results. If you ever want to know if a company is worth the investment, Google their name and the people that work there. If they’re good at what they do their names will appear.
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Hi James.
I’ve re-uploaded the podcast so it should be fixed now.
Let me know if any hassles.
Cheers,
Alice – Mumbrella
Yes, all good Alice. Cheers 🙂
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Stu Gregor is a sharp operator and entertaining to boot.
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