Mumbrellacast: Radio ads and Sirens finalists; PR agencies; Shameless Philadelphia; Measuring ad agencies; the next ratings battle
- Sirens finalists (12:30)
- Eardrum’s talk back radio sting (17:10)
- PR agencies’ big boss clear-out (21:25)
- Shameless Philadelphia (26:04)
- How do you measure an agency? (29:44)
- TV networks get ready for the post-Easter ratings battle (34:25)
(39m25s)
Featuring Mumbrella editor Tim Burrowes, Eardrum creative director Ralph Van Dijk and Mumbrella deputy editor Robin Hicks.
Production by Alice Terlikowski.
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The Blackcurrant Tango ad referred to in the Mumbrellacast (28:30):
Recorded with the support of:
Re: your comment on the recent mass PR boss changes as “taking the trash out” – Ouch!
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Interesting discussion on the idea that Advertising agencies need to leverage earned media more, and conversely PR agencies need to understand and work within a bought environment!
Certainly agree (and as we alluded to yesterday) clients are looking for integrated partners – the convergence of media (and messaging) means we need to converge earned, owned and bought…. just a thought.
Also, please feel free to submit that to Words Douchebags Say 😉
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