Mumbrellacast: Reporting from Publish Conference; plus James Chessell on Nine Publishing’s digital transformation
On this week's Mumbrellacast, Emma Shepherd, Andrew Banks, and Kalila Welch join host, Calum Jaspan at the Mumbrella Publish Conference to discuss a week of news in the media and marketing industry. Then, in a recording of a session from the event, Nine's James Chessell discusses the company's mastheads transformation from a print-focused to a digitally-led subscription model.
In the news this week, the team discusses iProspect’s Ollie Rapson leaving the agency to work on his winery full time, as well as some big creative hires on the other side of the Dentsu business.
Then, a few reflections as Nine’s MEAA member journalists take to Twitter as negotiations continue, while a discussion on the future of ‘event TV’ is prompted following the launch of the new HBO ‘House of the Dragon’ show sees big numbers across Binge and Foxtel.
There are a few reflections from the Public Conference yesterday from the team, before a recording of a session titled ‘The digital subscriber journey: The transformation of Nine’s masthead newspapers to a growing subscription business’ with Nine’s managing director of publishing, James Chessell.
Episode breakdown
- A round up of the week’s news (02:25)
- Interview with Nine’s James Chessell (15:42)
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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